Did you say donuts?: All Time Coffee Co, Mermaid Beach
Nisha Fernandez | On 06, Mar 2016
Belissimo roasted coffee beans, fresh fried doughnuts, and vegan ham and cheese jaffles; have we all died and ended up in foodie heaven?
Yes, there is a cafÃ© that makes soft, perfectly doughy donuts and serves delicious coffee, and is also animal friendly â€“ theyâ€™re called All Time Coffee Co.
All Time Coffee Co is the product of Gold Coast couple, Elle and Ben. The cafÃ© boasts a menu of vegan friendly options, great coffee, and an all around cool vibe. All Time Coffee Co opened in September 2015 and has since remained true to the coupleâ€™s intent to open up a place that was fresh and just all around good. The cafÃ© is located in Mermaid Beach, just off the Gold Coast Highway; what could be better than finishing up a morning swim with an iced coffee and a fresh donut?
Amongst the jaffles and coffee, Elleâ€™s favourite item on the menu is the fairy bread donut. She says. â€œ…it takes you back to your childhoodâ€¦ And you think, â€œHow, as a vegan, can you eat this creamy white icing with sprinkles?â€. Itâ€™s excitingâ€¦ [that I] get to make it for people, especially for little kids who [may be] dairy intolerant.â€
A defining point for the cafÃ©, asides from their delicious donuts and coffee, is their animal friendly options. This trait reflects Elleâ€™s love for animals and her choice to live a cruelty free life. Elle says that â€œmy purpose was to show how easy and cool, and good it is to live a cruelty free life. Everything I do is focused on reducing the pain for animalsâ€. In addition to All Time Coffee Co, Elle has also produced a cruelty-free footwear boutique called Bambi & Tramp.
The cafÃ©â€™s success may be a result of Elleâ€™s online presence, where she gained a following due to her vegan lifestyle choices. Elle says that, â€œnone of my businesses would exist without Instagram. Instagram is the modern marketing initiative of today – Instagram and social media is a huge forceâ€¦ I have a lot of thanks for Instagram.â€
However, she also shares that it comes down to a change of mindset, saying that if you â€œwithout risk, thereâ€™s no success. And if you change your thoughts, you change your worldâ€¦ if you can be as positive as you can and believe that what you want to do is going to work, then it will work. A little hope goes a long way.â€
Although successful, Elle admits that sheâ€™s just an average person. â€œI get up at the crack of dawn. I live across the street, and I squeeze through a hole in the fenceâ€¦ and then I make donuts and a hundreds toasties and jaffles a dayâ€¦ seven days a week,â€ she says. And heck, does she do a good job of it.
If youâ€™re considering whether the drive to Mermaid Beach is worth it, we say yes! But do make sure youâ€™re down early enough to snag yourself a donut- those suckers sell quickly.
Image credit: @alltimecoffeeco