Image Image Image Image Image Image Image Image Image Image

The Creative Issue – News for Creatives | March 1, 2021

Scroll to top

Top

Alexander Wang For H&M

Alexander Wang For H&M

| On 27, Oct 2014

Becoming one of the most anticipated designer collections for a retail store, Alexander Wang has presented his complete look book for H&M.

alexander-wang-hm02.nocrop.w840.h1330.2x

Announced in April 2014, it was official that Wang would be the next designer to create a collection for H&M, a Swedish retail chain who has 3,300 stores worldwide with two in Australia, the second opening in the new Macquarie centre in Sydney just this week.

alexander-wang-hm17.nocrop.w840.h1330.2x

The collection was sure to be spectacular, with a heavy sportswear influence hinted from the first teaser. Showing a boxing bag with miniature boxing gloves, anticipation began to grow with a release date announced for November 6, 2014. Campaign photos were then released of Racquel Zimmerman & Isabeli Fontana sporting the clothes with Rihanna also donning logomania tights and matching crop top on the streets of New York.

alexander-wang-hm03.nocrop.w840.h1330.2x

It wasn’t until this week that the public finally had the opportunity to view all the clothes with a lookbook released and a fashion show taking place in New York to launch the collection. Celebrities like Jessica Chastain, Dakota Fanning & Kate Mara attended the show with fashion powerhouses like Nina Garcia, Leandra Medine & Hanne Gaby Odiele also in attendance. The collection has already been met with rave reviews.

alexander-wang-hm19.nocrop.w840.h1330.2x

With tights, boxer gloves, neoprene coats & body-con shapes, these clothes are destined for the gym or the track & field course. But the extraordinary thing is that they can be worn out of these arenas. The versatility is very appealing and it will surge sales figures. I personally like some pieces of the collection, especially the bags. Now when is Brisbane getting H&M?

alexander-wang-hm05.nocrop.w840.h1330.2x alexander-wang-hm09.nocrop.w840.h1330.2x alexander-wang-hm11.nocrop.w840.h1330.2x alexander-wang-hm23.nocrop.w840.h1330.2x alexander-wang-hm24.nocrop.w840.h1330.2x alexander-wang-hm25.nocrop.w840.h1330.2x alexander-wang-hm26.nocrop.w840.h1330.2x alexander-wang-hm27.nocrop.w840.h1330.2x

 

Image Credit: Photos from Alexander Wang Facebook