Are Multi-Creatives the New Employable Creatives?
Holly Taylor | On 02, Mar 2015
Through both academic research and talking amongst employers, the consensus to the above question is YES! We’ll tell you why…
It’s simple really. Two candidates are applying for the same job. The job is a Communications and Social Media Assistant.
Candidate 1: He/She is a graduate from the Queensland University of Technology with a Bachelor of Media and Communication. The student was involved in the QUT running club and also underwent a Media internship at a Communications company.
Candidate 2: He/She is a graduate from the Queensland University of Technology a Bachelor of Media and Communication/Bachelor of Business (Marketing). The student did an internship at a fashion company partaking in fashion shoots and contacting PR agencies for the company. They also worked for Sony Music company on their website, involving CSS code writing and social media content creation. TheirÂ last internship was with marketing agency OBM where they were involved in creating marketing strategies for different projects.
Assuming they both have outstanding personalities, then based on their job experience, the employer would most probably pick Candidate 2. The reason for picking Candidate 2 (let’s call them C2) is not just because of their multitude of experience but also because they have a large skill base. What this skill base means for employers is that although they were being hired as a Communication and Social Media Assistant, C2 could easily be an asset to fashion, music, IT and marketing areas of the business making them the more competitive choice.
The CEO of Red Republic, a competitive PR agency,Â Fleur MaddenÂ says: “Being multi-talented is always extra amazing” when it comes to applying forÂ a job. Â Academic Ruth Bridgstock, who specialises in analysing this particular arena says that she found “trans-disciplinarity is important for creatives because bringing multiple disciplines together can spark innovative new ideas. Disciplinary agility can also provide a potential employability advantage by helping creative to obtain or create work in non-traditional sectors.”
Other management representatives have also said that “it givesÂ prospective employers the opportunity to align similarÂ people with many different creative roles, but also team them with like-minded people in order to maximise efficiency.”
In terms of the creative employee, the benefits of having a larger skill base are also evident. With creative people more commonly having a wider range of interests in different disciplines, this allows for you, as a creative, to have more agility to move between different areas in the workplace, while providing better functionality of the organisation and more innovative ideas.
People always say two brains are better than one, the same applies here.Â Two skills (or more) are definitely better than one – and will give you that competitive employable edge.