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The Creative Issue – News for Creatives | August 12, 2020

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Are YOU The New Creative?

| On 29, Jul 2014

The Oxford dictionary defines a creative person as being in the production of artistic work. If you are the artist, architect, designer, philosopher, magician, sleuth, or adventurer, then you are the new creative.

The faces in the featured video were chosen by Adobe’s Creative Suite campaign ‘I Am The New Creative‘, to highlight the structural dependencies that twenty-first century industries have on generation of content through creativity and innovation.


The definition of a ‘creative’ is changing. People have the ability to express themselves artistically in any way they please; the lines that distinguish creative professions are being blurred.

Graphic designers are today exploring the delicacies of photo development, illustrators are venturing into the world of writing, photographers are becoming more and more accustomed with shooting and editing video footage, online writers are experiencing what it’s like to create websites and coders are for the first time using their online prowess for designing.

Recognising exceptional artists from across Asia Pacific, Adobe is featuring these creatives on their website and across their social media networks.

photo credit: Adobe

Illustrator and artist Mike Watt is one of many Australian creatives being featured for the ‘I Am The New Creative’ campaign on Adobe’s Youtube and social media channels.

For Mr Watt, being the new creative is about “using new technology and programs to combine them with traditional things (illustrations) to create something new.”

As the industry moves towards converging skills, Mr Watt argues that creative applications for editing and developing should allow people to better understand the needs of creative people and its economy.

“Technology definitely has a big part in my creative process, the obvious ones are Illustrator and Photoshop. I always try to find ways to make my process quicker because working fast is really important to me. The more work you make, the more you’re going to grow” he said.

If you want to have your say in the changing face of the creative industry then hit up Adobe’s Creative Cloud website for more details on how to sign up.