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The Creative Issue – News for Creatives | January 28, 2022

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Brisbane Designer Joins WeWearAustralian Campaign Supporting Local Communities

Brisbane Designer Joins WeWearAustralian Campaign Supporting Local Communities
Emily Lowe

Brisbane based designer of accessory brand “article”, Elizabeth O’Connor-Cowley, has joined a national campaign encouraging online shoppers to buy from local businesses.

Ms O’Connor-Cowley, the designer behind Brisbane kids fashion brand eeni meeni miini moh® and e3-M has united with other Australian brands to support local communities through her luxury handbag & accessories brand, ‘article

She said buying local is crucial during the global Coronavirus pandemic, but she has faith Australians will lean on each other.

“In times of crisis Australians always seem to band together and it’s no surprise that we’re seeing some amazing random acts of kindness as we navigate our way through this surreal experience.

“WeWearAustralian is just another great example of the cohesive Aussie spirit where Australian designers are uniting with charities and the public in a win/win/win to preserve our fashion industry and assist those in need, Ms O’Connor Crowley said.”

Ms Ms O’Connor Crowley’s brands are stocked in over 200 selected boutiques and her children’s wear brand is regularly worn by the children of  Naomi Watts, Cate Blanchett, Miranda Kerr, Megan Gale, Chris Hemsworth and Hugh Jackman

While her own businesses might be struggling through the Coronavirus, Ms O’Connor Crowley remains optimistic and said there is no better time to support Aussie brands.

“Show your support to Australian brands so together we can all ensure a future for the fashion industry and in turn, help charities provide for other vulnerable communities affected by COVID-19,”

The WeWearAustralian initiative, led by Richard Poulson, Co-Founder of Morrison and CEO of Showroom-X, is a collective effort to raise awareness for local brands who have been seriously affected by the Coronavirus.

Mr Poulson said the campaign aims to rebuild the local fashion industry, offering incentives to shoppers to support struggling communities.

“The Australian fashion industry has never experienced tougher times,”

“But we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia,” Mr Pulson said

Each online sale on designers websites will support vulnerable communities impacted by the Coronavirus through the Dress for Success and Thread Together charities.

Sydney based charity Dress for success provides support for women to thrive in the workplace and achieve economic independence by supplying professional attire and development tools

Thread Together delivers new, good quality clothing and shoes to people in the community who are doing it tough.

Some leading Australian brands involved include Carla Zampatti, Bassike, SIR the Label, Matteau, Ellery, and Morrison..

During the pandemic, Ms O’Connor Crowley hopes to help rebuild her community and is keeping busy ‘stretching/priming canvases and moving paint’ to prepare for a solo exhibition towards the end of the year.

The special offers with participating designers will last until 30 April.