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The Creative Issue – News for Creatives | January 20, 2021

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Brisbane's Cherry Blooms to take on North America

Brisbane’s Cherry Blooms to take on North America

| On 07, May 2014

The CEO and founder of Cherry Blooms, Jellaine Ross, is taking her extremely successful Brisbane-based company across the pond.

Cherry Blooms’ market revolutionising product is the Brush On Fibre Eyelash Extension Mascara. The easy to use extensions aren’t quite mascara and aren’t quite false lashes either.

How it works: Brush On Fibre Eyelash Extensions


It works like this: you apply a coat of mascara gel, apply a coat of black fibres before the gel dries, then you seal it all in with another coat of the gel (check out the video below for a demonstration). It creates a false lash effect without the messy glue and tricky application. Genius.

Sample products Cherry Blooms Australia offers

So genius, in fact, that Jellaine is now able to take Cherry Blooms to North America.

Jellaine recently signed a deal with Nova Beauty, a Canadian retail distributor, to have her Cherry Blooms products sold in over 100,000 beauty salons and spas around the USA and Canada.

The Cherry Blooms philosophy is all about the customer.

Testimonials, positive word of mouth, and customer retention have been the keys to the company’s success.

Currently, the Australian website sells a variety of other makeup and beauty related products such as eyeliner, cosmetic bags, and jewellery.

The American retailer only sells the mascara at this point in time, but if all goes well it will surely expand.

Jellaine also wishes to take Cherry Blooms to the UK and the Middle East.


Cherry Blooms’ own Jellaine Ross


So far Jellaine has won the Telstra 2013 Business Award for Young Businesswoman of the Year. Cherry Blooms were included in the 2013 Oscars and 2012 Golden Globes guest gift bags. The Brush On Fibre Eyelash Extensions have been raved about by Oprah and Ellen Degeneres.

Remarkable for a venture that began only six years ago in 2008.

We wish her all the best and are sure she’s going to do exceptionally well in the American market. For more information visit

All image credit in this post goes to Cherry Blooms.