Natasha Norford | On 29, Aug 2014
Queensland University of Technology throws up a host of talented little design graduates every year, a welcome sight to a relatively low brand born-and-bred state. It is a difficult field to navigate however, so itâ€™s exciting to see and celebrate the opportunities for our local artists that crop up.
Westfield Chermside has shown up as the unlikely hero in our story. This season, the team behind the scenes at the shopping centre have planned a creative collaboration with QUTâ€™s Creative Industries School to run the next installment of the successful design challenge for graduates, otherwise known as Couture Academy.
Six as yet undisclosed QUT student designers have been given the industry beneficial experience to team up with six top notch fashion retailers in the centre. Within the brand they will be given free range to create, design and direct a couture outfit that reflects a Spring/Summer â€™14 trend that theyâ€™ve personally nominated, while maintaing the essence of their chosen retailerâ€™s aesthetic. Itâ€™s often a difficult juggle for creatives, both within and without of the fashion game, to maintain purist artistic conviction while working beneath a certain brand standard. It can often challenge an artistâ€™s sense of compromise, so learning to navigate the ropes early on is invaluable.
The six retailers mentoring the students include Cue, Review, Dissh, Seduce, Kitten Dâ€™Amour and Pink Mint. Each student will hand craft their pieces in-centre from August 21, before showcasing their creations to a key fashion panel at the s/S â€™14 launch. A winner will be then chosen. The six couture outfits then go on to be displayed throughout Westfield Chermside where we, the humble public, can vote on our own favourite design.
Supporting emerging fashion talent is an important role for Brisbane to be embracing. Encouraging and nourishing our local designers is something that only berths in the city a true cultural appreciation, and when large retailers get involved in this process thereâ€™s a momentum that can build. So stop by when youâ€™re in the are, the crew will be at it from 9-5 only the 21st of August and the 4th of September.