'Eat South Bank' launches new online foodies bible
Melinda Lyons | On 13, Mar 2015
South Bank Corporation has recently launched a new highly-navigable website, referred to as ‘eat South Bank’,Â to cater to the dining demands to today’s disceming consumer, in what is a very competitive food-focused environment.
Eat South Bank gives customers control over their entire dining experience-from making a restaurant reservation online to researching their next coffee spot and filling their social calendar with events- all conveniently and cleverly packaged into one resource to save time for the end user.
South Bank Corporation’s Retail Manager of Marketing, Sam McNaught, said ‘the primary objective was to create an inspiring visual platform that would weave a delicious story, assist diners in their decision making process and maximise the overall dining experience with all South Bank has to offer.’
Mr McNaught said ‘South Bank has seen a phenomenal growth in its food offering during recent years and this new website was designed to hand-in-hand with this advance and assist in positioning the precinct as a progressive game changer for the city on a national level.’
Eat South Bank is all about food- it is about unearthing those great stories, finding hidden gems, and bringing all that’s fantastic about the South Bank dining hub to the forefront, so that customers can drink it all in.
Profiles on the talented chefs, baristas, restaurateurs and managers of each venue will be showcased across the website, as well as recipes, features and seasonal round-ups; demonstrating that South Bank really is a destination that attracts the best people in the dining industry.
The platform is supported by social media, including Facebook and Instagram, as well as anÂ e-newsletter, to showcase the social and content-driven nature of the eat South Bank initiative. Additionally, Nosh, a quarterly 36 paged printed mini magazine of visual goodness, will also launch in conjunction with the ‘eat South Bank’ website with the first issue to hit the streets this month.Â This A5 pocket sized guide will feature topics such as ‘what’s in Season’, food news highlights, interviews with chefs and sommeliers, kitchen stories and food trails.
Sam and his team hope the new communication tools create a sense of community among Brisbane locals, delegates, foodies and industry stakeholders, as well as international and interstate visitors. There is no doubt that us foodies at the Creative Issue are thrilled that this new website has been launched and can’t wait to explore everything that Eat South Bank, aka the foodies bible, offers Brisbanites alike.
For more information, check outÂ http://www.eatsouthbank.com.au or grab a copy of Nosh magazine at selected locations around the city areas.