Festival Fashion on the East Coast
Music festivals are all about self-expression and creativity and finding the perfect outfit that is both practical and original can be a performance in itself. Vintage, up-cycled and patterned pieces are all popular trends to consider, however anything goes and creativity is key.
With Groovin The Moo, Splendour in The Grass and many other highly anticipated music festivals quickly approaching, TCI has scoured Australia’s East Coast to find the fashion labels you need to know about this festival season.
Inspired by fashion from the 1970’s, Co-owners of Nine Lives Bazaar, Rose Madden and Vanessa Cave, create timeless pieces that “will outlast nine pairs of hands; and therefore have nine lives.” The south east brand was born in 2012 at the Byron Bay and Burleigh Heads markets where the girls would re-sell their vintage finds. It wasn’t until 2015 that they released their first collection and the label was launched. Boasting bold colours and old-school styles, this brand is one to watch for the free-spirited vintage lovers.
Photograph: Studio Flamingo
This iconic festival label allows for movement and rhapsodic dance through practical designs, while combining psychedelic prints that encompass freedom and rhythm. Based in Byron Bay the brand has amassed a cult following of festival goers from around the world including models and influencers like Mimi Elashiry, Candice Swanepoel and Sally Mustang. If the intriguing patterns weren’t enough to allure you, Liberated Heart also practices sustainability in the manufacturing of their clothing.
Photograph: Yasmin Suteja
Her Pony the Label designer, Lauren Stein, creates festival fashion for the modern girl with a vintage flare. The label celebrates individuality through handcrafted limited edition designs and vintage materials. Manufactured in Byron Bay and Bali, the brand aims to minimise wastage and exercise sustainable practices. If you’re looking for one-off individual festival pieces, be sure to give this label a look.
Emerging fashion label, Frankie and Flares, is founded by creative Tabitha Galvin. The brand predominantly re-sells preloved vintage finds, however Tabitha also designs and hand-makes festival sets for customers upon request, letting them choose their own print. A custom made festival outfit from this young label is sure to turn heads.
This East Coast label is all about up-cycled, sustainable, environmentally friendly festival sets. Hand stitched vintage fabrics are used to create wearable art for free-spirited socially conscious festival goers. The label was established in December 2015 and is on a mission to glamourise organic fashion.
So if you’re trying to find that perfectly unique and standout piece that completes your festival outfit, check out these brands! You’re sure to get that stunning Instagram pic!