Fortitude Valley Fashion: Nudie Jeans
Amy Clarke | On 13, Aug 2014
Shop 4/19 James Street houses Brisbane’s one and only Nudie Jeans Co concept store.
As the name suggests, Nudie Jeans are denim specialists. They make and sell jeans of all colours, shapes, and sizes, but with aÂ twist.
Nudie Jeans have their own “eco-cycle,” starting from Break-In and ending with Recycle. The Break-In stage teaches you how to wear your brand new jeans, how to make them feel like a “second skin.” The store also explainsÂ the timeline of a typical pair of jeansÂ and how long you should expect for them to wear in and become your comfortable, favourite, go-to pair.
The next stage is Repair. The concept store in James Street, as well as many other NJ stores around the world, has a repair shop attached. Take in any of your Nudie Jeans and they’ll repair them absolutely free of charge. They’ll also give you a lot of tips and tricks on looking after your broken-in jeans!
Nudie Jeans also believes in Reusing and Recycling – the next two stages of the jeans cycle. Both in-store and on their website, you will find a lot of options for reusing and recycling your old denim pieces. The company also recycles a lot of materials themselves and are a highly ethical and responsible brand when it comes to clothing production.
Check out Nudie Jeans on James Street or visit their websiteÂ nudiejeans.com for more information about the denim “eco-cycle” andÂ to shop their collection.
What are your favourite places to shop in the Valley? Weâ€™ll be visiting a new one each week so let us know what stores you would like to see featured next.