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The Creative Issue – News for Creatives | June 7, 2020

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Fortitude Valley Fashion: Zimmermann

Fortitude Valley Fashion: Zimmermann

| On 27, Aug 2014

Just next door to Nudie Jeans Co, Australian-owned Zimmermann sits at Shop 3, 19 James Street.

Nicky Zimmermann studied design and started her enterprise by selling dresses at the Paddington markets. The brand officially started shortly after that in 1991, with Nicky and her sister Simone teaming up to create the now-iconic Aussie fashion and swimwear brand.

Zimmermann sells women’s and children’s fashion, swimwear, resortwear, and accessories. The latest collection, “Cloud Stompers,” features a lot of gorgeous pastels mixed with monochrome, tailored fits, and understated prints.

The store is beautifully laid out; simple and elegant just like the clothing itself. The whole store has a “Zimmermann vibe” about it and it feels more like a design studio than a retail store with its huge open space and the bright spotlights shining on the racks.

Zimmermann has now taken on the US as well, after founding more than 16 stores in Australia. A store opened in 2011 on Robertson Avenue, Los Angeles. A New York flagship store at 87 Mercer Street then opened in March 2012, followed by another in East Hampton.

What are your favourite places to shop in the Valley? We’ll be visiting a new one each week so let us know what stores you would like to see featured next.