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The Creative Issue – News for Creatives | June 2, 2020

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Gordi Releases Stunning Video for 'Sandwiches'

Gordi Releases Stunning Video for ‘Sandwiches’
Victoria Jenkins

Written as a tribute to Gordi’s late grandmother ‘Sandwiches’ has been visually brought to life by director Justin Ridler.

The release of her new single late last month has seen Gordi reveal that she flew the Wisconsin studio gear of long-time collaborators, and Bon Iver production duo, Chris Messina and Zach Hanson to her family home in Canowindra to record the track. This may seem a little odd to some but Sophie Payten (the artist behind the moniker Gordi) has always referred to herself as being from Sydney-via-Canowindra.

Indeed her family has lived in the small central western New South Wales town for more than a century. So in a song where Gordi is reflecting on memories of her grandmother it seems only fitting that the accompanying video was shot in the same town. In fact, as Gordi tells it, “Her whole life was in Canowindra…we made it in a house that’s 100 meters from her house.”

A concept conceived by Eric Deines, the video features a vintage aesthetic as beautiful and raw as the song itself. We see a mix of ‘home movie’ style shots of “kids played by Raph, Nina and Iris Cuddy” and powerful shots of Gordi herself. This, along with the most stunning lighting and colouring, all combines to visually represent the emotion behind the track perfectly.

The video’s release marks the announcement of further touring for Gordi. Currently touring Europe in support of British folk-rock duo Bear’s Den, Gordi will then head to America throughout May/June, with Iceland’s Of Monsters and Men, before returning home for Australian tour dates yet to be announced.

Facebook: music.gordi
Instagram: gordimusic
Tour Dates: here

Images supplied.