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The Creative Issue – News for Creatives | December 9, 2023

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IMAGINARIA: Brisbane's Must See New Experience

IMAGINARIA: Brisbane’s Must See New Experience
Alex Tickner

Looking for exciting plans this holidays? Brisbane’s South Bank has you covered with its new immersive play experience IMAGINARIA.

With mind-bending light installations, audio-visual art, futuristic gaming and inflatable architecture, It is sure to be a great time for all ages.

IMAGINARIA is where imagination and technology collide, taking place underneath the Goodwill Bridge next to the Maritime Museum at the top end of Southbank until the 31st of January.

The mind-bending experience features 10 jaw dropping rooms – 8 of which are brand new and exclusive to Brisbane – that bring together and shine a spotlight on the creative talents of architects, authors, audio-visual artists, future-thinkers, renderers and sound designers.

Woman standing among cosmic lights


Creative Director Nick Ennis said the experience was like being in a kaleidoscope of light, sound and wonder.

“IMAGINARIA builds a constant sense of anticipation. Each room is slowly revealed as you move through the space and a different atmosphere and mood is presented.  You can play, chill, explore and engage at your own pace. There are chairs and lounges throughout the experience to encourage lingering when the moment feels right,” he said.

“Step inside, slip off your shoes and engage with AI projections, sensor-triggered LED waves, giant silk parachute canopies, cosmic gardens, an anti-gravity sunset, an electronic hall of mirrors and a digital wishing well that whispers your greatest desires. Explore the multi-sensory and interactive play space at your leisure with the experience taking anywhere from a 15-minute walkthrough to an hour-long immersion.”

“Humans are always looking for the next thing; curiosity is hardwired into our DNA and it is what drives evolution.  From fashion to food to adventure and entertainment, we’re interested in what’s around the corner and ‘Immersive Experiences’ are exactly that, and we’re seeing people embrace it in unprecedented numbers.”

Experience IMAGINARIA now.

Tickets via

The details:


Where: 412 Stanley Street, South Brisbane

When: Now until the 31st of January

School Holiday hours

Sunday – Thursday 10am – 6pm
Friday & Saturday 10am – 7pm

Monday & Tuesday – Closed

How Much: Adult $29.95 / Child & Concession $27.95 / Family (2A, 2C) $88 / Children under 3 free

Website: Tickets via