Interview: Fashion blogger Aicha Robertson
Rachael Blackman | On 21, Sep 2015
From blogger to entrepreneur, 23 year old Aicha Robertson will definitely make you question your own life achievements!Â TCI sat down with her to find out how new fashionistas can take that next step into the world of business.
From McDowall in Brisbane, Aicha began fashion blogging during university in 2012 after launching her site The Fashion Heist. She currently works with brands such as ASOS, Talulah and Wittner. Recently Aicha and her partner Nick Azar have taken the next big step and have launched the Great Beyond, an eco-friendly fashion label that is taking Brisbane by storm.
TCI: Tell us about the Great Beyond?
Aicha: The Great Beyond is my new fashion baby with my partner Nick Azar. We love spreading the word of eco fashion and itâ€™s so great itâ€™s part of my full time work now. We just launched our new collection and there are a lot of blogger collaborations underway, so I have a lot of work to do.
TCI: Who do you currently work with for your blog?
Aicha: I work with various companies. From ASOS, Brisbane City, Australian labels such as Talulah and recently more local fashion boutiques. Itâ€™s such an amazing experience to work with creatives from all around the globe.
TCI: Can you tell me about the process of starting a fashion blog and eventually being supported by larger brands?
Aicha: You just have to keep going and never give up. You start off wondering what am I doing, what is my direction but just like anything if you keep practicing youâ€™ll master your craft. Fashion blogging is all about a lot of dedication and working behind the scenes of fashion shows to understand how the whole industry works. I owe a lot of my knowledge and success to my friends and stylists such as Kimberly Gardner who taught me all I know.
TCI: What made you decide to pursue fashion blogging?
Aicha: Iâ€™ve always had a passion for creative writing and whilst studying at UQ, I fell in love with bloggers such as Rumi Neely and Scott Schuman from The Sartorialist. It just felt like it would be fun and a great way to create an inspiring platform for my work.
How do you decide what products you are going to review/model on your blog and Instagram?
Aicha: I always keep it genuine, I won’t sponsor a product I donâ€™t already use or believe is beneficial to my audience. Itâ€™s important to keep everything relevant to you audience and your community, and I love supporting companies that have the same view.
TCI: Where are yourÂ favoriteÂ places to shoot?
Aicha: My favourite places to shoot are carparks, Redcliffe and Moreton Island. Itâ€™s either gotta be really plain or an epic ocean background.
TCI: How did you handle going university and running the blog?
Aicha: Time management is a huge part of it but now with The Great Beyond, Iâ€™m no longer at University. Iâ€™m a true believer in putting 100% of your time and effort into work that you know is beneficial to you and will render rewards. And so far my blog and the label have, I am so thankful to have this dream come to life.
TCI: I heard youâ€™re involved with the Undress Runways – can you tell me about that?
Aicha: I believe it was two years ago, I was one of the faces of Undress Brisbane now Undress Runways. It was such an incredible experience and the organizers Ryan and Edda are too amazing! I just couldnâ€™t walk away from being apart of that world, this year my partner and my fashion label The Great Beyond will be showcasing so we canâ€™t wait to join in with this experience.
TCI: you said youâ€™ve worked with Brisbane fashion stylist and editor Kimberly Gardner, can you tell me about that?
Aicha: My friend Felicity introduced me to Kimberly at the Wintergarden opening, and from then on we have been working together ever since. She is such an incredible, insanely talented stylist, journalist and fashion creative. Her work is so innovative and she knows how to make things happen, sheâ€™s a pleasure to work with and she has taught me so much. I am so blessed to have met her and created such a beautiful friendship.
TCI: What do you hope to achieve in the next year?
Aicha: Next year? I always aim high, so hopefully attend my first overseas fashion week and get The Great Beyond showcasing in Sydney Fashion Week. Itâ€™s a big dream but we will make it happen!
Instagram – @thefashionheist
Image credit: Nick Azar