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The Creative Issue – News for Creatives | November 25, 2020

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Interview: Amber Lowther of Fashion Avenue

Interview: Amber Lowther of Fashion Avenue

| On 18, Mar 2015

Brisbane bloggers are making a name for themselves within the industry, and Amber Lowther of Fashion Avenue is no different, with her outfit posts, flat lays and reviews helping her standout amongst the crowd.

Amber’s blog Fashion Avenue is a combination of outfit posts, fashion recommendations and reviews which allow insight into the Brisbane fashion scene. Amber has a unique personality which transcends as charismatic and fun. She has wanted to be a journalist since she was 15, wears glasses and loves hip-hop dancing. We caught up with Amber to find out how Fashion Avenue started and her advice for success within the industry.


Amber Lowther Featured Image 16/3


Creative Drinks: How did you begin Fashion Avenue? What is the story behind it?
Amber: I created Fashion Avenue because I didn’t want to wait to have a degree to start writing about fashion. I think it was important for me to develop a creative space to write and produce fashion-related content on my own terms.

CD: What are your main influences and inspirations for your blog?
A: I’m a creative person so I just draw inspiration from trends and I look to Instagram for inspiration here and there. But a lot of the time I carry a notebook around because I get ideas at the most random and strange times.

CD: How do you think blogging has changed the way companies run?
A: Bloggers have such a strong influence and are able to produce high-quality content that is relatable and fun. I think we’re able to engage people on a more personal level and it’s appealing. If I find a company that is in line with Fashion Avenue, I will take it on board. It’s an interesting world but it’s definitely a great time to be a blogger. Companies want to showcase their products in innovative ways and bloggers are definitely able to cater to them.


CD: What tips do you have for new bloggers to develop their brand?
A: Don’t copy others – be unique. Also to not go into blogging with the expectation of getting freebies or compensation. Only start a blog because you enjoy the different elements of it. Be realistic of the time it takes to make something great, be willing to work hard and wear a number of hats!


CD: What do you think of the Brisbane blogging scene? 
A: I think it’s great! We have some really cool bloggers in Brisbane and it’s always wonderful to catch up with them and see familiar faces at events. I think we’re all unique and have our own styles so there’s no clashing or a sense of competition.


Tuula Vintage or Margaret Zang? 
Tuula Vintage
Outfit Posts or Review Posts?
Outfit Posts
Tumblr, WordPress or Blogger? 
Instagram, Facebook or Twitter? 


Amber Lowther (3) 16/3
Photo Credits: Fashion Avenue