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The Creative Issue – News for Creatives | June 6, 2020

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Interview: Lion In The Wild Blogger Kiara King

Interview: Lion In The Wild Blogger Kiara King

| On 09, Feb 2015

We recently caught up with Kiara King from Lion In The Wild on her whirlwind trip to the east coast!

Since beginning her blog three years ago, Kiara King has produced a relatable and chic life and style page that is loved by thousands of readers every month. From her feminine style to her worldly travels, her photos are fresh, luxe and gorgeous in their simplicity. With many secret projects in the pipeline for the year ahead, Kiara is sure to go from strength to strength and keep us up to date through her fashionable posts.

Creative Drinks: Where did the name ‘Lion in the Wild’ come from?

Kiara King: Strangely enough, it comes from The Lion King. Every part of my name has something to do with the movie (I was actually born before the movie was made too, so it’s a complete coincidence); Kiara is Simba’s daughter, Michelle (my middle name) is the name of the actress that voices Kiara and King is pretty obvious. Pretty cool, eh?

CD: When did you decide to start blogging?

KK: Three-years ago actually, after I’d completed my BA Design degree. It’s only been the last year that I realised that Lion in the Wild is what I should be doing.

CD: Why did you decide to start blogging?

KK: I’ll be honest, I was simply bored; bored on my couple of days off work. I needed a project to keep me creative, although I had no idea it would be the longest ‘project’ of my life, nor that it would end up being my full-time gig. 

lion in the wild blog

CD: Do you think blogging has been beneficial for the fashion industry?

KK: Absolutely! Just look at the growth for online sales since blogging began; there’s your evidence right there. Blogging and social media have completely changed the way we do business, and I think this is a really good thing. I personally believe it’s become a more approachable industry, and while some may not agree with the idea of ‘bloggers’ (though this again is becoming far more widely accepted), at the end of the day it’s all about the bottom line and a lot of designers and brands have very heavy pockets for it.

CD: What kind of girl/ boy is your reader? 

KK: I’m so lucky to have such an intelligent and discerning female readership. They’re women that crave an extraordinary day-to-day life, whether it be success in their careers or study, working hard to go on that once-in-a-lifetime European adventure or simply by wearing a fashion piece that makes them feel fabulous. 

lion in the wild blog

CD: Who are your style icons?

KK: I’ll admit, I look to no-one in particular when it comes to style (bad blogger!). Truth be told, I continuously look to other bloggers for style inspiration as I find them more relatable; I could actually wear what they wear without feeling completely outrageous. If I had to name a few, I’d say I really adore Kristina Bazan, Margaret Zhang and Elena Perminova.

CD: What are you favourite brands?

KK: With a visual communications degree, I really respect a brand with a strong and consistent identity and, of course, social media presence, which is why Frank Body comes to mind first. I love how the creators have managed to turn a simple product into a personality; it’s genius.

lion in the wild blog

CD: Who are your favourite designers?

KK: I’m really digging everything from Maticevski and Josh Goot to Cameo the Label and Three of Something at the moment. Cooper St has surprised me with their new direction and I’m definitely looking forward to seeing more. I also just had a preview of the Blue Juice and MinkPink AW collections, and my goodness, the coats and knits are definitely at the top of my list for the season.

CD: How would you describe your personal style?

KK: Feminine with an edge, but above all, I’d say my style is relatable. 

CD: What do you have planned for the year ahead?

KK: Where do I begin? It’s going to be a huge 2015 for Lion in the Wild. I can’t say a lot yet, as we’re still in the planning stages for a lot of big projects, but it’s already shaping up to be a very exciting year. I can tell you, we will be launching a spankin’ new website and a long-anticipated re-branding of Lion in the Wild.

lion in the wild blog

CD: What advice would you give to young people who want to start their own life and style blog?

KK: Have fun, work hard and stay true to yourself; these are three key factors that will resonate with your readers and they’ll love you for it. 

CD: As a brand ambassador, how important is it to establish relationships with these clients?

KK: I would personally say it is the most important aspect of blogging. I have been incredibly lucky in that I’ve established very strong relationships with a lot of designers, PR’s and bloggers since I began Lion in the Wild, despite being from Perth, and so many of them I consider as friends.

lion in the wild blog

CD: What are your career aspirations? Do you want to continues as a blogger or venture into something else?

KK: As somebody who is known for needing every aspect of everything completely planned out, it’s strange for me to say that for the moment I’m taking it as it comes. You never know what possibilities will come from our ever-connected world. Just last year I was signed on as a freelance art director and photographer for Clinique’s New York office, so who really knows what’s going to happen? That’s the exciting thing about blogging; you do a lot of everything, which could eventuate into opportunities and collaborations you never expected. For the moment I’m excited to continue blogging, as well as pushing my skills as a creative director.

CD: Finally, what do you see as the trends for 2015?

KK: My three favourite trends for 2015 are definitely the turtle neck and higher necklines, the longer skirt and short lengths, and the return of the flat shoe (yay for comfort!). 

Images Credits: Lion In The Wild