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The Creative Issue – News for Creatives | July 12, 2020

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Interview: The Great Beyond

Interview: The Great Beyond

| On 08, Jan 2015

As of late, Queensland has become home to some of the most innovative and fashion forward labels, in the industry. The Great Beyond is definitely taking the forefront.

The Great Beyond specialises in everyday basics which are not only comfortable but look really really good. However the twist is that their garments are made entirely from bamboo, a textile alternative which is extremely soft, durable and has some extremely impressive environmental benefits.  When speaking to The Great Beyond, their passion, charisma and energy shine through and it is obvious why they are killing it within the industry, with such strong motivation for their vision to be reality. I caught up with the two great minds behind The Great Beyond, Aicha Robertson and Nick Azar, to find out what all the fuss is about.


CD: How did the great beyond begin?

A & N: We wanted to create a label to supply a wide but consistent range of classic designs. When we saw the opportunity to combine our style sensibilities with our growing interest in sustainable lifestyle we knew we had to pursue it.


CD: Who is The Great Beyond customer? And what do they mean to you?

A & N: Our customers are women who love quality basics and are interested in sustainable innovation. Our garments are not made from traditional fabrics, we use bamboo jersey which is a relatively new kind of textile, people who have tried bamboo clothing before or have heard about it’s amazing environmental benefits are most enthusiastic about The Great Beyond. We love what we do and we are ideologically invested in reducing the environmental impact of fashion, our customers are very dear to us because they share and support our vision.


CD: What are your fashion influences for the brand? 

A & N: Our current collection is influenced by the classic shapes of modern fashion, what we consider the most essential casual styles. This is the foundation of our aesthetic, but we want to explore the theme of futurism in upcoming collections, we like to imagine; what will fashion look like a hundred years from now?


CD: Why do you have such passion for environmentally sustainable products? 

A & N: Passion for sustainability is relative to one’s worldview. It is the result of growing awareness of the unity of each individual and the environment. Anyone who would look into it seriously will conclude that as we derive our entire existence and sustenance from nature, we should cherish and protect it as a mater of highest priority. We believe that modern fashion is full of potential for great change. Reconsidering our priorities and embracing innovation will enable us to improve many aspects of clothing production to minimize it’s environmental impact.


CD:  What are your plans for the future of the brand?

A & N: We are very eager to expand our range with many more classic styles and beyond basics. We also have plans to collaborate with fashion creatives worldwide and look forward to supporting young talent in our industry.


CD: Do you have any advice for people trying to start their own label? 

A & N: Start today! there’s no better time than now to begin your journey, take each challenge as they come and don’t let your doubts get the best of you!



Image Credits: The Great Beyond