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The Creative Issue – News for Creatives | December 11, 2019

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Introducing: Kaf.Tanned

Introducing: Kaf.Tanned

| On 17, Sep 2014

Have you ever gone for a spray tan and wondered “what on earth should I be wearing?!” Us, too. But finally, the answer is here: Kaf.Tanned. Kaf.Tanned provides a range of gorgeous and affordable kaftans which are the perfect post-tan solution to keep you looking stylish and your tan looking flawless.

Brisbane sisters Jade and Amber are the brains and beauty behind the business, and we were lucky enough to have a chat with them to get behind the scenes.

CD: How, when, and why did the Kaf.Tanned idea start?

Jade: When I was in the early years of high school I was introduced to fake tan (thanks mum!) and I loved it so much that I started a mobile spray tanning business. It was initially just for friends but soon became an ongoing trade. I always had one question that each client would ask: “what do I wear?” We thought, “well, why don’t we create after tan wear?” So, we made a few samples and gave them to our clients to trial. The response was amazing, everyone absolutely loved them, and our business venture was born! Kaf.Tanned has officially been launched a little over a year.

CD: What did you study in school and what were your interests growing up? Did you expect something like this would be in your future?

Jade: I actually studied beauty, nails, and makeup throughout high school and fell in love with all things beauty!

Amber: I focused on art and I am a part time student studying Graphic Design. We decided to combine our skills together to create a business, so I do all the graphic design and website design while Jade does the makeup and tanning aspect of things. We both share all the other parts of the business!

CD: What did you do to start the brand? How did you decide to target your market?

Jade and Amber: We will thank our mum for helping us start Kaf.Tanned. She pointed us in the direction of the beauty market – we were soon to find out how big fake tanning was becoming! Kaf.Tanned was established with the need of the customer in mind and we are so happy to have brought something new to the beauty world.

CD: What is your favourite design you sell?

Jade and Amber: Oooh that is a hard one. Hmm, nope, we can’t choose! We are loving our new long Kaf.Tanned range that we released throughout winter, although they are also perfect for summer.

CD: And what’s your bestseller? 

Jade and Amber: It changes every week, this week it has been our Cheekah Kaf.Tanned. People just love leopard!

CD: Where do you see yourselves taking Kaf.Tanned in the future? 

Jade and Amber: We would love to see our business become international and for Kaf.Tanned to be on cruise ships as well as more resort spas.

CD: What trends are you looking forward to for the upcoming Spring/Summer season?

Jade and Amber: We have a few newbies on the way for the upcoming seasons which we can’t wait to release! We are also bringing out a hot pink Kaf.Tanned to raise money for the Cancer Foundation for women’s cancers, and are having a “Pink Kaf.Tanned Day” on the 23rd of October.

Keep an eye out for the upcoming Spring collection from Kaf.Tanned and the special pink kaftan in October! Shop the gorgeous collection and pick up some great spray tanning tips at kaftanned.com.au.

Images from Kaf.Tanned