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The Creative Issue – News for Creatives | May 14, 2021

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Isol-aid Festival Gets Underway

Isol-aid Festival Gets Underway
Victoria Jenkins

The resilience and resourcefulness of the music industry is nothing short of inspiring.

The past few weeks have been absolutely devastating for musicians and industry workers alike. Government measures to contain COVID-19 have forced venue closures and the cancellation of festivals, tours and even small local shows, effectively bringing the industry to its knees. But through their shock and heartbreak our incredible music community has come together to create new ways for “the show to go on”.

Many artists have begun hosting home isolation sets broadcast live on social media platforms over the past few days. From small beginnings we are now seeing the coming together of huge festival line ups for free via live streaming.

This weekend Isol-aid Festival is live on Instagram featuring more than 70 artists across two massive twelve hour days. Commencing at midday AEDT and running until midnight Saturday March 21 and Sunday March 22 Isol-aid is the creation of artist Merpire, alongside Emily Ulmanator and Shannen Egan. Isol-aid Festival is described by its organisers as “Together on our own – a socially (media) distanced music festival”.

At a time when so many of us are feeling lost, having had to cast aside our usual activities, initiatives like this provide both an outlet for artists as well as entertainment for music fans. It’s also providing a unique and candid view of artists, and building a stronger bond between artists and their fans. In return music fans are able to show their support through merchandise purchases and donations to Support Act, an organisation dedicated to providing crisis relief services to music industry workers.

I Lost My Gig Australia, the partnership who initiated a tally for lost work and income across the music industry as a result of COVID-19, indicates that more than 500K workers have now had 255K gigs cancelled for a financial loss exceeding 280M dollars. These numbers are barely comprehensible and every dollar donated to Support Act’s COVID-19 Emergency Appeal will find its way to someone in need of assistance.

Isol-aid Festival Line-up Linktree here
Donate to Support Act here
Help for artists and music industry workers here

Image Credit: Isol-aid Festival