Little Box of Yum delivers food discovery
Emma Duffy | On 09, Apr 2016
If you’re the type of person who likes trying new products, loves quality food and is passionate about supporting local businesses, then Little Box of Yum is the service you’ve been looking for.
Dubbed as a ‘food discovery service’, Little Box of Yum is a gourmet food subscription box packed with hand-picked artisan products from small Australian suppliers, sent out to subscribers every month.
Owners Heidi Butterfield and Joss Peel were initially Little Box of Yum subscribers, but after it was announced the business would be closing down, the ladies decided to buy the business from the original owners.
“I was actually a subscriber to a beauty box but I thought a food box would suit me better, so I Googled around looking for an Australian food subscription box and I came across Little Box of Yum,” says Heidi.
“I became a subscriber and told Joss about it, but about twelve months later we got the email to say the business was closing down. Joss and I jumped on the phone and had a quick chat – we wanted to contact the previous owners and buy the business, we were really happy as subscribers, we loved the product and were really disappointed to hear it was closing down. We’ve since become really good friends with the previous owners, so it’s been an interesting and exciting journey.”
Both passionate foodies, Heidi says they initially began approaching local businesses whose products they were fans of.
“We had a few businesses in mind from local cafes who stocked certain products we liked to products we’d seen in delis and markets. Since then, we’ve gotten a little bit more recognition so we’ve been contacted by a few businesses as well. Because we’re promoting smaller suppliers, they all tend to know each other, so we’ve had some businesses approach us through friendships and referrals.”
The boxes come with up to five or six products each month and includes a selection of sweet and savoury goodies. With past boxes including products like salted caramel fudge, lychee dessert sauce, blood orange meringues, bush tomato and bacon salt, hickory macadamias, Persian quinoa with dates and pistachio, pumpkin pie jam,Â caramelised onion and garlic aioli and bourbon and bacon popcorn, even the most adventurous taste buds are sure to be satisfied.
After coming from the corporate world as the HR consultant for a bank, Joss says its refreshing to see the passion the local business owners have for their products.
“It’s a fantastic little community, it’s so nice to see these people who are so passionate about what they do and who are using local produce. Buying a product that you know hasn’t been shipped all around the world before it reaches your plate. Being part of that community is a beautiful thing and so many people have just welcomed us with open arms. We want to see those companies grow, we want to see them blossom,” she says.
“They’re fantastic quality products as well, just to get that level of quality is amazing – it’s what I want to be feeding my family.”
Heidi says it’s incredibly rewarding to be in a position where they can promote and support local farmers and small family businesses.
“I’m sure everyone has a friend or a family member who is one of those people and knowing that its all a part of the bigger picture and you’re not just buying in bulk from overseas. Its a really good feeling, its a heart-warming feeling and I think we feel really proud to be able to not only purchase a product but be able to bring them into the home.”
Although the ladies have only had the business for six months, they’ve been flat out with orders but say the feedback they receive from subscribers makes it all worthwhile.
“We know of customers that have tried a product in the box, loved it and then gone and bought more of the product from the supplier, which is exactly what we’re aiming for,” says Heidi.
As a busy working mum, aside from the flexibility her job allows, Joss says the food is her favourite part.
“I love that part of my working day can be going to a deli for lunch and just browsing the aisles – I can use the foods to cook for my family and that in turn makes my day so much easier. I love talking to suppliers and customers, their feedback has really energised us and its made my days wonderful. Just being able to jump out of bed in the morning and love what I do.”
TCI readers get a 20% discount off their first box too! Simply enter the code thecreativeissue at checkout.
Image Credit: Little Box of Yum