Mad Max 4: A Sequel Success
Ethan Scott | On 24, May 2015
Three decades after the fact, the iconic Australian series Mad Max has seen the rejuvenation treatment.
Amongst the myriad of sequels, reimaginings, revivals and reworks, Australian icon Mad Max has proven its worth with an onslaught of adoration from fans and critics alike. Currently sitting at the 35th rung on the international boxoffice ladder with an estimated $16.5 million takings, the fourth installment is hurtling its way towards major Australian success.
Mad Max: Fury Road comes after a string of Hollywood remakes in recent years. The top grossing films of this year, Avengers: Age of Ultron, Furious 7, Cinderella and 50 Shades of Grey all built on the success of established franchises and IPâ€™s. Only three of the top ten highest grossing films of this year were original titles, and of those only one managed to break the top five.
Edward Douglas of Coming Soon.net writes that â€œThe R-rating might hurt Mad Max: Fury Road slightly because there are so many more PG-13 and PG alternatives for kids and some parents might be hesitant to let their kids see itâ€. While this may affect its potential to overthrow Australiaâ€™s highest grossing films of recent years, the R-rating has most certainly appeased fans of the original series.
Most major exhibitors seem to point toward a $20mil+ figure domestically, enough to see it scrape into the the Top 10 Australian films at the Australian box-office.
Though it may be uninspired, Australiaâ€™s trending penchant for reinvigorating old favourites may be exactly what the business needs to push through a recent boxoffice slump. If the standard of Mad Max four continues across Australiaâ€™s â€˜sequelitisâ€™ the Australian film industry might find the financial turn it sorely needed.
All images courtesy of the official marketing material.