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The Creative Issue – News for Creatives | April 3, 2020

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Maison Garde - In Preparation for MBFF 2019

Maison Garde – In Preparation for MBFF 2019
Emily Gugenberger

Maison Garde is a brand that blurs the lines between fashion, art and pop culture. Unlike other brands, Maison Garde is a collaborative label consisting of up and coming creatives who design specialised collections that rebel against minimalism.

Usually showing in an intimate setting to a select group of clients, the Mercedes-Benz Fashion Festival is your chance to see Maison Garde’s exclusive garments at the Fantauzzo Next Gen Group Show! So, as MBFF inches closer, we had the pleasure of talking with Jodie Hilton, creative director of Maison Garde, about the challenges they face as an emerging brand and their new, controversial collection.

TCI: What challenges has Maison Garde faced as an emerging brand?
Jodie: Our challenges are different to any other emerging brand. Being that we are a collaborative label – means I have to coordinate a small team of creatives and makers and align the marketing timelines/collateral along with designing and developing styles in a critical path so that everything logistically arrives in a workable manner. For us, this means adhering to a strict workflow path while trying to be super creative – and keep our sanity! – all while keeping the customer’s needs at the top of mind.


TCI: Have you created any new designs for the festival that you are excited about showing?
Jodie: Yes, we’ve created a brand new ready-to-wear collection for MBFF that we expect to cause controversy and spark conversation about what’s happening in the world today. Maison Garde reflects the attributes of modern-day culture and subcultures. We look to politics, lifestyle movements and listen to the tone of society to formulate our concepts. We’ve created 10 looks to be featured on the runway that will be available to purchase online and through Uncommon Store.


TCI: What are you most looking forward to about the MBFF 2019?
Jodie: The response from fashion commentators about our collection, our support from customers and of course seeing our extended fashion family at MBFF itself. MBFF is a time when I see some of my favourite people once a year – it’s such a fabulous event to check in and reconnect with creative friends.

After hearing that Maison Gardes upcoming collection will spark conversations surrounding politics, world events and social movements they are definitely going to be one to watch at this years MBFF, and I for one can’t wait!

The Details
What: The Fantauzzo Next Gen Group Show
Where: Howard’s Hall, Howard Smith Wharves, 5 Boundary Street, Brisbane
When: Wednesday 28th August
Tickets: Can be purchased here

Images Supplied