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The Creative Issue – News for Creatives | December 5, 2021

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MBFF 2020 Cancelled Amid Coronavirus Concerns

MBFF 2020 Cancelled Amid Coronavirus Concerns
Emily Lowe

It’s one of the biggest fashion events in Brisbane’s calendar, but in 2020 it won’t be going ahead as scheduled.

The annual Mercedes-Benz Fashion Festival Brisbane set for August 2020 has been cancelled over Coronavirus health and safety concerns.

Mercedes-Benz Fashion Festival Director Mr Lindsay Bennett said he thought the scheduled date on the 25th of August would allow the event to continue, but the world is too unpredictable.

“While we hope that the world is past the peak of this terrible pandemic and well on its way to recovery soon, it is just too uncertain right now how long social distancing measures will need to be kept in place, and what kind of financial position the industry will be in at the time the Fashion Festival was planned to go ahead,” Mr Bennett said.

The week-long event is usually held at Howard Smith Wharves to celebrates Queensland designers and retailers.

Organisers hoped it would give local designers some hope while they are struggling to keep business going in a global pandemic.

While organisers considered all possible scenarios, they could not arrange a safe way for the event to go ahead in a way to benefit designers, sponsors and ticket holders.

“We would not want to put our designers and sponsors in the position of preparing for the event, with the possibility of it needing to be cancelled last-minute.

“Many industries, including our local Queensland and Australian fashion industries, are in an extremely difficult position right now,” Mr Bennett said.

Organizers wanted the event to continue to provide some hope in a very troubling time for the fashion industry, and showcase beauty and design in Queensland.

Mr Bennett said Queenslanders should remain hopeful, and continue to support their local designers who are now relying on online sales.

“We understand that many are doing it tough right now, and our local designers are among them. We would encourage those who are still shopping online to choose Queensland and Australian brands, to help keep our talented creatives afloat,” Mr Bennett said.

Organizers are hopeful the event will go ahead in 2021, but in the meantime, they will use social media to promote local designers and help lovers of fashion support their community.