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The Creative Issue – News for Creatives | August 4, 2020

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Melbourne Bloggers That Are Taking Over The Fashion World

Melbourne Bloggers That Are Taking Over The Fashion World

| On 30, Dec 2014

See what Melbourne fashion has to offer through the eyes of four inspiring and unique fashion connoisseurs.

Gasp at their draw dropping fashion, be envious of their travels and experience everything there is to offer from this diverse selection of bloggers.


How Two Live, Fashion Sisters

Jess and Stef are two Melbourne sisters sharing their lives and quirky fashion sense with the world.

The twins draw on an avant garde fashion style with accents of Asian commercial culture. Their blog shares accounts of the twins fashion experiences, along with a shop section, enabling readers to purchase some one the eclectic pieces the girls have discovered.




The twins large and loyal following, has propelled them to develop their own youtube channel, with interviews and videos from live fashion events and behind the scenes footage. These globe trotting, platform wearing, market going sisters, present a distinctive and loud style of fashion. Their dynamic and animated posts will get you addicted to the amazing works and fashion styling of Jess and Stef.




Lady Melbourne

Lady Melbourne is dubbed as the “quintessential fashion blog”, due to her dissimilar insights and presentation of Melbourne’s finest fashion. The lady herself, Phoebe is a editor and photographer, who shares her contemporary style with Australia. Phoebe’s award winning blog posts and lively fashion styling has endowed her as one of Australia’s key fashion bloggers, with over 50K social media likes, fans and followers across all platforms.




Lady Melbourne transcends readers through decades, categories and layers of designs, with each blog post featuring bright colorful images of the lady herself and direct links to online fashion boutiques.




Pascal et al.

Alexia Petsinis, shares her enchanting fashion works of art, in her highly celebrated blog Pascal et al. This young Melbourne fashion student is making her mark in the fashion industry with her insightful records of fashion and cultural movements.




This fashion blog is a far stretch from the rest, due to Alexia’s beautiful, dainty and intricate fashion illustrations, that visually capture a fashion moment. This blog has seen posts featuring collaborations with significant luxury Australian and international brands, including Hugo boss, alpha 60 and Marc Jacobs.




Its hard not to live vicariously through Alexia, as she travels through the fashion capitals of the world one couture fashion show at a time. If you’re new to the fashion blogging world or interested in starting up your own, Pascal et al. should definitely be your first point of reference. Alexia’s vibrant and welcoming blog, allows readers to join her in her personal celebration of the ever evolving spirit of fashion.




The fashion diary of fashion addict and self proclaimed crazy cat lady, Adele mare, is an enjoyable and tranquil read. A recent Melbourne marketing graduate , Adele’s vibrant styling and creative works are a breath of fresh air . Adele depicts to her diverse range of readers how to successfully pull of any fashion risk.




The 20 year olds, imaginative and original representation of a wide range of Melbourne fashion brands, stores and online boutiques sees her blog readership and social media account consistently grow in numbers.




The beauty behind the success of this animated and motivating girl, is her ability to experiment with different trends and effectively pull off a number of distinctive fashion styles, from rock chic to flower power hippie.


Image credits: How Two Live, Lady Melbourne, Pascal et al and Adele-Maree