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The Creative Issue – News for Creatives | November 19, 2019

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Murrii Quu Couture: In Preparation for MBFF 2019

Murrii Quu Couture: In Preparation for MBFF 2019
Emily Gugenberger

Making a much anticipated return to the 2019 Mercedes-Benz Fashion Festival and The Fantauzzo Next Gen Group Show is Murrii Quu Couture! Murrii Quu Couture is no stranger to the MBFF, having showcased in 2018, but the label is once again ecstatic to be back on the MBFF runway to debut their Spring/Summer 19 Collection.

Murrii Quu Couture is the work of designer Cheryl Creed, who creates original pieces from reclaimed materials and discarded garments that would otherwise become landfill. Cheryl’s vision for Murrii Quu Couture is one that dosen’t follow trends, but rather she aims to create exclusive and unique black gowns that allow each wearer to freely express their own style. Cheryl is also a proud Aboriginal woman, who believes every girl should have a gown designed by an Aboriginal fashion designer, and I couldn’t agree more! As the MBFF inches closer, we caught up with Cheryl to uncover how she is preparing for MBFF, the inspiration behind her new collection and her exciting future projects.

TCI:  How have you been preparing for MBFF?
Cheryl: Its been a late start to the year, which means I’m very busy designing and creating. This year I’m without a seamstress to help me pull my designs together and thats been both enjoyable and sometimes a struggle as I’m self taught and definitely learning from mistakes! Yes, plenty of mistakes, more than I care to fall over, but in a crazy kind of a way I have enjoyed the process of creating my own designs from scratch to completion, it’s a fulfilling feeling knowing that you have created your own collection, with your own hands, for MBFF without the help of anyone else to take credit.

How have I been preparing for MBFF?  Well I guess with each collection, you build confidence, and I recently showcased at the CIAF fashion show here in Cairns and having to create my own designs has been like a warm up session to get the mind flowing to create again. I’m working with sequins this year and that’s been a challenge cutting and sewing these fabrics. Plus I’m feeling more confident as a designer this year, especially  for MBFF, and I’m excited about the fact that I will not be a newbie on the runway!  Plus, there are fashion lovers from last year excited about seeing my collection this yea and  that’s a great feeling. So I hope I do justice from last years collection with the things I’ve learnt since showcasing last year.


TCI: What can audiences expect from your new collection YARRAWULLAI and how does it differ from your collection last year?
Cheryl: Murrii Quu Couture prides itself in providing women with formal/evening wear and my signature styling means I only design in black. I believe women need a dramatic black gown in their wardrobe for those red carpet moments, be it a runway, an event or just to feel good. And, she definitely needs to have a designer gown created by an Australian Aboriginal Fashion Designer, just because she can, and she can hashtag #shewearsmurriiquucouture.

But getting back to the question, my designs are more about the brand or the message, as a semi-sustainable label, my desire is to communicate with others. The YARRAWULLAI (gumnut blossoms) collection came from a conversation I had with my beautiful grandmother, as I wanted to name my collection in honour of her, a gift for her in celebration of her 90th birthday, the same month as the Mercedes-Benz Fashion Festival, I wanted a language name for my collection, I wanted to name it after her, but we got talking and she gave me the name YARRAWULLAI a Gunggari word (our traditional language), connecting it to spring/summer time. Also, in my last fashion event I created some dramatic headpieces and I’m hoping that I have the time to make new ones for this collection. I have been collecting gumnuts since to create the headpieces that will add a splash of traditional and cultural expression and connection.


TCI: What are your plans for Murrii Quu Couture after the MBFF?
Cheryl: I have two fashion events following MBFF,  the first which is on the 14th of September in Cairns is the Regional Indigenous Fashion & Textile Show (RIFTS), and I’m excited to reveal Murrii Quu Couture is going International! My designs will be showcasing on the Pacific Fusion fashion runway in Auckland ,New Zealand on the 4th of October. I have never been out of the country and this is a new experience for me, a huge adventure.

I must also acknowledge Donna Johnson, the editor of KAI Magazine for being a major sponsor of Murrii Quu Couture, to see that I don’t miss out on this wonderful opportunity, Donna has been a wonderful and valuable person in my life, lending support, giving advice and as a writer of KAI magazine, I’ve been blessed with wonderful friends such as Donna. Murrii Quu Couture has other plans, plans that cant be revealed until the RIFTS event, so your just going to have to follow me!

Before closing on the questions, I must acknowledge the MBFF team for believing in Murrii Quu Couture, it’s been a real privilege for me to be a part of something so fantastic. They have not only believed in my dream, but the team at MBFF have allowed me to believe in my own dream, allowing me to showcase another season and I’m very grateful.

She Wears Murrii Quu Couture – The Essence of Style.

The Details
What: The Fantauzzo Next Gen Group Show
Where: Howard’s Hall, Howard Smith Wharves, 5 Boundary Street, Brisbane
When: Wednesday 28th August
Tickets: Can be purchased here

Images Supplied