Image Image Image Image Image Image Image Image Image Image

The Creative Issue – News for Creatives | September 20, 2021

Scroll to top


Myer Autumn/Winter Fashion Launch

Myer Autumn/Winter Fashion Launch

| On 22, Feb 2015

On February 12th the retail giant Myer, presented their brand new 2015 Autumn and Winter Collection at Myer Bourke Street Melbourne.

The fashion show showcased designers and trends soon to be hitting the streets of Melbourne next season. Key winter and autumn pieces exhibited on the runway will now become available for purchase for the public in every Myer retailer across the country.

Celebrity guests, the press and the general public lined the catwalk to see the latest trends Myer has to offer.

The runway itself was a designer piece. Designed by Gloss Creative, it featured minimal sleek vertical ’blades’ and sleek mirrors, for a chic and elegant feel.

40 models showcased 200 looks on the runway. One of the models included, Jennifer Hawkins, who lit up the show in a tight, bright yellow bow dress from Alex Perry. The form fitting, elaborate bow dress was exquisitely worn by Mrs. Hawkins and has been stated by fashion critics as the look of the night.

Screen Shot 2015-02-13 at 9.51.23 AM

Alex Perry Yellow Dress

Jennifer Hawkins also opened the show, dazzling in a crisp white pant suit with a sliver felt hat by Tony Maticevski. Myer’s ambassador Kate Peck sported a grey corporate look from designer By Johnny.

Other designers that flaunted their collection on the runway included Alex Perry, By Johnny, Ellery, Arthur Galan, Yeojin Bae and Jayson Brunsdon.

Screen Shot 2015-02-13 at 9.41.10 AM

Opening Look

Screen Shot 2015-02-13 at 9.41.58 AM

Grey and White Tailored Suit

Screen Shot 2015-02-13 at 9.40.42 AM

Kate Peck

Contemporary fashion appeared to be making a comeback, with looks taking inspiration from the 70’s. This was emphasised with felt hats, flare pants and floral prints all dominating the runway.

Screen Shot 2015-02-13 at 9.42.46 AM

70s trend

Screen Shot 2015-02-13 at 9.42.14 AM

70s trend

Alex Perry, By Johnny and White Suede contrasted the 70’s feel with feminine and dainty silhouettes, inspired by the 50s and 60s.

For the men, Myer showcased the latest styles in suits and formal wear, teaming sleek and structured suits with rough and rugged beards.

Screen Shot 2015-02-13 at 9.41.40 AM

Mens suits

Screen Shot 2015-02-13 at 9.43.47 AM

Mens Collection

Another trend evident on the catwalk was monochrome. A key trend in the past, it appears to be remaining fashionable for the seasons ahead.

Shapes, patterns and textures contrasting on the one look was a prominent expression for several designers, along with colour blocking. Main colours that directed the catwalk included splashes of mustard, burgundy, jade and cobalt. White and Black were incorporated with oranges, emerald green and midnight blue.

Screen Shot 2015-02-13 at 9.41.24 AM

Autumn/Winter Collection

Screen Shot 2015-02-13 at 9.42.29 AM

60s inspiration

Beauty for Autumn and Winter did not take a back seat on the runway. Napoleon Perdis decorated each model with makeup and hair trends set to take off next season. Napoleon’s predictions for Winter and Autumn, are fresh dewy makeup, that plays on pale cool tones.

Image credits: Myer Instagam and Facebook page