Stan vs Netflix: No Activity
Ethan Scott | On 12, May 2015
Australian movie and television streaming service Stan has announced the production of its first original series. Can the service continue to compete with Netflix, the media streaming giant?
Since its Australia Day release in 2015, Stan has proven a capable competitor in the streaming market. Its Breaking Bad and Better Call Saul headlining seriesâ€™ broke the market, and approached 100,000 customers after just two months.
No Activity is a cop-comedy following two detectives on an extremely low-octane stakeout. The series, starring Patrick Brammall and Darren Gilshenan of the ABC comedy series The Moodyâ€™s, highlights the improvisational comedy of two Australian talents, as well as an impressive extended cast. The new series is led by Jungleboys, the production company behind The Moodyâ€™s and The Elegant Gentleman’s Guide to Knife Fighting, two critical successes on the Australian screen.
The series could sway heavily on the continued success of Stan, at a particularly crucial moment in its timeline, as many of the early adopters and â€™30-day trialâ€™ users make their choice whether or not to continue subscription. Streamco no doubt hope that No Activity, coupled with their recent purchasing of streaming rights to the upcoming Wolf Creek series, and Enemies of the State, will be enough to solidify Stan as Netflixâ€™s biggest competitor.
The competition is stiff, as Netflixâ€™s latest original seriesâ€™ Tina Feyâ€™s The Unbreakable Kimmy Schmidt and Marvelâ€™s Daredevil both found critical success after their very recent debuts. Netflix has made its move toward the Australian share of the market with the announcement of upcoming Australian documentary What Happened, Miss Simone? Which hopes to shed light on the incredible life and persona of activist/singer Nina Simone. While it is a tentative step into the Australian consciousness, it is a step nonetheless.
Time will reveal the success of Streamcoâ€™s latest endeavour toward competing in the online streaming market. For the average viewer, the services will be judged solely on the quality of their content, and the range of their streaming material, perhaps not on the â€œAustralian heritageâ€ of its filmmakers. In this regard, given its established name and sizable library, it would be surprising not to see Netflix remain on top.
Images courtesy of official marketing material and Wikimedia.