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The Creative Issue – News for Creatives | August 5, 2021

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Stan vs Netflix: No Activity

Stan vs Netflix: No Activity

| On 12, May 2015

Australian movie and television streaming service Stan has announced the production of its first original series. Can the service continue to compete with Netflix, the media streaming giant?

Since its Australia Day release in 2015, Stan has proven a capable competitor in the streaming market. Its Breaking Bad and Better Call Saul headlining series’ broke the market, and approached 100,000 customers after just two months.

BB-S5-Walt-Jesse-Couch-760Now, Stan’s parent company Streamco (the joint venture of Nine Entertainment Co. and Fairfax Media) has announced that its first original series has commenced production.

No Activity is a cop-comedy following two detectives on an extremely low-octane stakeout. The series, starring Patrick Brammall and Darren Gilshenan of the ABC comedy series The Moody’s, highlights the improvisational comedy of two Australian talents, as well as an impressive extended cast. The new series is led by Jungleboys, the production company behind The Moody’s and The Elegant Gentleman’s Guide to Knife Fighting, two critical successes on the Australian screen.

Wolf CreekThe series could sway heavily on the continued success of Stan, at a particularly crucial moment in its timeline, as many of the early adopters and ’30-day trial’ users make their choice whether or not to continue subscription. Streamco no doubt hope that No Activity, coupled with their recent purchasing of streaming rights to the upcoming Wolf Creek series, and Enemies of the State, will be enough to solidify Stan as Netflix’s biggest competitor.

Unbreakable Kimmy SchmidtThe competition is stiff, as Netflix’s latest original series’ Tina Fey’s The Unbreakable Kimmy Schmidt and Marvel’s Daredevil both found critical success after their very recent debuts. Netflix has made its move toward the Australian share of the market with the announcement of upcoming Australian documentary What Happened, Miss Simone? Which hopes to shed light on the incredible life and persona of activist/singer Nina Simone. While it is a tentative step into the Australian consciousness, it is a step nonetheless.

DaredevilTime will reveal the success of Streamco’s latest endeavour toward competing in the online streaming market. For the average viewer, the services will be judged solely on the quality of their content, and the range of their streaming material, perhaps not on the “Australian heritage” of its filmmakers. In this regard, given its established name and sizable library, it would be surprising not to see Netflix remain on top.

Images courtesy of official marketing material and Wikimedia.