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The Creative Issue – News for Creatives | January 21, 2021

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What to wear to Splendour in the Grass 2018: 7 Australian fashion brands changing the game

What to wear to Splendour in the Grass 2018: 7 Australian fashion brands changing the game

| On 08, May 2018

The Splendour in the Grass 2018 lineup. One word, Breathtaking. If you haven’t already seen the Splendour in the Grass 2018 lineup yet I would suggest to stop everything you’re doing right now and search it up. After all the excitement in the past few week weeks with HUGE headliners set to take the stage at Splendour in July, you can’t help but already start planning your festival outfits. Unfortunately those dream outfits were cut short for many with the carnage caused by the dreaded ‘green room’; thousands of festival goers missed out on tickets even though they swear they were “on moshtix at 8:30 am”. Don’t fret, resale is approaching so you still have a chance to get a ticket. Until then, we have compiled a list of Australian fashion brands that would be perfect for your dream Splendour outfit or any other upcoming festivals.


Spell & The Gypsy Collective

An extremely popular Australian fashion label “Spell & The Gypsy Collective” started by Isabella Pennefather and Elizabeth Abegg is based in Byron Bay and has made itself known globally with popular stars like Alessandra Ambrosio, Margot Robbie, Lana Del Ray and Miley Cyrus all having been spotted wearing a Spell item. Famous for their free-flowing ‘gypsy’ prints, vintage lace and beautifully embroidered items, Spell is now a must when heading to a music festival. Spell also prides itself on producing ethically made fashion, meaning their garments are made in a safe environment and their workers are treated fair and ethically. They have also started an amazing “Walk a little lighter campaign” which focuses on caring for the environment.

Photograph: Spell & The Gypsy Collective

ROWIE the Label

Another Byron Bay native, Rowie Moore is the founder of ROWIE the Label and is completely self-taught. ROWIE is known for it’s simplistic take on clothing yet also incorporates an earthy vibe to all of their garments. ROWIE the label is a strong contender in the festival game with the ability to pair these outfits with pretty much any accessory! Rowie also takes pride in producing ethically made garments and reducing harm to the environment.  You can check out her beautifully made garments online or in-store.

Photograph: ROWIE the Label


There must be something in the water at Byron Bay because Stargazer is another must when looking for the perfect festival outfit. Located in Byron Bay, Holly Johnson recently started this beautiful brand with a vision to create ethically produced garments. Every piece is handmade or up-cycled/reworked which makes every item that much more important. Stargazer sells simple yet beautiful pieces which can be the base for a crazy cool festival outfit.

Photograph: Stargazer

Beginning Boutique 

Started by Sarah Timmerman, Brisbane based Beginning Boutique has taken the world by storm. They stock everything on trend from vintage clothing, all the way to formal dresses. Their festival clothing however, is on a whole new level. From motorcross pants to glitter mesh dresses, you’ll come close to looking like festival royalty in no time.  They also have a great blog to get heaps of splendour outfit inspiration from!

Photograph: Beginning Boutique 

Her Pony The Label

Her Pony is a name you’ll hear a lot of when shopping for your Splendour outfit. Every year this label seems to grow and bring out more new and amazing stuff every festival season! Designer Lauren Stein, creates fashion forward clothing mixed with a touch of vintage. A major plus is that Her Pony pieces are limited edition, meaning it’s unlikely that everyone will have what you’re wearing. If you’re looking for eclectic individual pieces then Her Pony is the way to go.

Photograph: Her Pony The Label

Arnhem Clothing

Arnhem clothing is another fantastic label to come out of Byron Bay. Arnhem Bickley creates free-spirited clothing much like that of her childhood. Her range includes boho pieces with signature vintage inspired floral prints and tribal, earthy designs. Arnhem also like to support local and international charities that contribute to sustainability and protecting the environment. Her pieces are sure to create outfit envy at any festival.

Photograph: Arnhem Clothing