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The Creative Issue – News for Creatives | March 2, 2021

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Hot Desking: Why It's Saving Our Creative Practitioners

Hot Desking: Why It’s Saving Our Creative Practitioners

| On 22, Jul 2014

‘Hot desking’ has become somewhat of a popular trend that the creative industries seem to have warmed up to. It’s the concept of sharing office space with other creative industry professionals and businesses, not only can it improve creativity and production it can also put you ahead of your competitors.

The popularity of hot desking has skyrocketed due to the changing media landscape, the bending definition of a creative, convergence in the media and the overproduction of creative degrees and diplomas.

Information released by a report titled  ‘Valuing Australia’s Creative Industries’  demonstrates that in order for the Australian economy to survive blows to its primary industries such as coal and iron, more value needs to be given to Australian creative practitioners.

In addition to the initiatives proposed by the report, hot desking can be the solution to making practitioners more easily available, presentable and therefore more valuable. Let’s face it, the more that economic pressures power down on our ability to create new content, the more creative practitioners may choose to work from home.

To deal with current changes to the creative industries are projects and programs designed at innovating the culture of the creative industry.

Becoming popular in the Brisbane creative scene from 2011 with the opening of Thought Fort, hot desking is part of the changing culture of the creative industry. These new office spaces acknowledge its role as an economic band-aid by providing an easy solution to industry problems and the rising costs of rent.

At times being accused of disengaging a worker and preventing them from ‘nesting’ due to the frequency of having to change office desks, Crowdsites PR assistant Andrew Messenger says hot desking is a form of convenience for them as, “you get a better sense of community, which is very valuable!”

There is now a selection of choices available here in our river-city for those finding it hard to run a creative business from home.

Of course there are some reasons people can be a little hesitant to renting an office space with strangers, but Mr Messenger assures us that, “It can be intimidating and a little demanding, but those are both good things, you can go back and forth between boss and employee better.”

Here are four reasons why considering hot desking can take your business to the next level:

It’s cheap

It will literally cost you a fraction of what renting a conventional office space will cost you. If you are a creative that wants to take your business to the next level then hot desking can only set you back 15 to 100 dollars a day.

Our cheap pick: SALT HOUSE

Photo of office. Image by Salt House

They rent basic cosy office spaces for only 15 dollars a day. The building is in a convenient location making this a great cheap option!

Level 1, 888 Brunswick Street
Corner Merthyr Road
New Farm, Queensland

It gives your business a front

Why not work from home you may ask? Well more and more of the spaces allocated for hot desks are located right in the middle of creative hubs, allowing more accessibility to your potential clients and respective competitors.

If you are looking for an easy way to enter the market and can’t afford the rising cost of office spaces, then hot desking is a cooling way to make the bills and get noticed while doing it.

Our pick: Eagle Street Business Centre

Photo of Reception. Image by Eaglestbc

Eagle St BC rents virtual office spaces and hot desking at their central location for as much as 290 dollars a month. Included in the package is the use of all their services, conference rooms, use of their mailing address, and a receptionist. If you want to stand out, then this is a good way to give yourself a professional business front.

Emirates House
Level 9, 167 Eagle Street
Brisbane QLD 4000

Your office space, your rules

We understand that the type of space and where it is is important for inspiration. Hot desking allows you to be flexible with these decisions. You can choose where your office goes, how big it is, how long you rent for and who you’re next to. This gives renters the flexibility to work near other like-minded creatives in a decentralised manner.



A converted warehouse in the Valley, Lightspace is home to a creative community in tenancies from a single desk to whole studios.  Features include high ceilings, polished timber floorboards and an amazing deck with city views.

30 Light Street Fortitude Valley
Brisbane, QLD 4006

It’s a form of networking

Today, in a world were most of our communication is done online, industry professionals know more then ever that networking from a home office can be impossible and sometimes threatening.

Hot desking is a way of overcoming the fears often found when starting your own creative enterprise as you are launched into an environment of shared cohesion.

Areas like The Swarm in West End not only recognise that office spaces need to be shared for the liberation of ideas and their creation, but that recreational offices with pools, and cafes and chill-out zones, can actually get the mind flowing and the hand working.

Our pick: THE SWARM

Photo credit The SWARM

 The Swarm is Brisbane based co-working space in an architecturally renovated 1900′s workers cottage. Located in West End, the space offers a mix of shared and reserved desks, as well as many other great features including a lap pool. You can try it for free!

Located on: 90 Ryan St, West End Brisbane QLD

If you don’t feel up to the challenge of renting out a hot desk, then you can test out how it would feel like at Brisbane Jelly meet up groups and talk to other like minded individuals.

Or visit either The Edge part of the Queensland State Library or Queensland University of Technology’s Innovation Space to make use of free work spaces.

Embrace the new wave of office spaces as hot desking takes on the likes of delicious office cafes, Brisbane meet up groups and support groups, iLabs and use of free council work spaces.

As the concept of an office tenancy changes, old habits die as people choose to work in different dynamics to challenge themselves in ways not thought productive before.

Embracing the future of the creative industry’s innovative working spaces is perhaps a wise decision for all those start-up creative businesses needing a leg up into the world of the creative economy.